Titanium dioxide is the brightest, whitest pigment available.
Why is it used?
Although not as familiar to the general public as the 'titanium' used in aircrafts, titanium dioxide, or "TiO₂", is a multi-million ton-per-year global product manufactured by a relatively small number of specialist producers. It is the brightest white pigment with the highest opacity of any commercial product, and is used to impart whiteness and opacity to paints, plastics, paper and in many other smaller applications. TiO₂ can also improve the durability of coatings, paper laminate and plastic items. Because of its clean tone and opacifying properties, TiO₂ is widely used in pastel and colored finishes as well as whites.
Where is it used?
TiO₂ is all around you. It is in the paint on your walls, woodwork, motor car and kitchen appliances; in the plastic of carrier bags, food packaging, window frames, siding/cladding and flooring; in fine paper, paper and board coatings, laminate work tops and flooring, and many other applications.
The annual global production of titanium dioxide is over 4 million metric tons. Around 60% is used in paints or coatings, 20% in plastics, 12% in paper and 8% in a wide range of smaller applications.
Select application to find products
Paint and Coatings
In the coatings industry, Cristal is a leader in product range and performance, research and development and global customer support. Our market-leading TiONA® TiO₂ products add significant value to paint and coatings manufacturers by delivering exceptional performance, whiteness, brightness and opacity.
For ease of processing, dispersion performance, tinting strength, and - if needed - the necessary durability, TiONA® TiO₂ products continue to set the industry standards for plastics products. With excellent customer service capabilities, and technical service support around the globe coupled with effective research and development, Cristal provides the right titanium dioxide product for every plastics customer.
From the lightfastness in decor paper to the brightness in fine paper, titanium dioxide delivers. Cristal works with the finest papermakers to first understand their needs and then create the highest performance titanium dioxide products to meet these requirements. Cristal products lead the industry in spanning both rutile and anatase forms delivered in either powder or in ready-to-use high performance slurries.